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Online puts magic in Harry Potter launch
Movie trailers, by nature, are enticing. Placement within lifestyle sites and social networking facilitates sharing and chat. But the challenge, until recently, has been serving up rich content so that it consistently performs in a real-time non-bandwidth taxing fashion.
A three-week online campaign, the movie trailer proved irresistible. A supporting blog in MSN Entertainment FIX pointed readers to a "MuggleHub" mini-site, where they accessed downloads, skins, buttons, social networking tools and banners,generating additional buzz.
