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NZ: Entering the apposphere: mobile apps take off
The move from the desktop internet computing of the 90s to the new era of mobile internet is happening with unprecedented velocity - eight times as fast as the PC web was adopted.
Unsurprisingly lots of businesses are wanting to seize commercial advantage – and that means Apps, lots of Apps. But before dipping a toe into the unknown appospheric conditions of mobile app development, it might pay to find out just what you’re getting yourself in for, where to start, and just how a mobile app can help, or hurt, your business. iStart investigates…
Mobile is a complicated beast. A highly fragmented wild west of fast paced digital innovation. If you are looking to take on this creature and, in particular, planning to launch a mobile app for your business, this is a guide to help towards your success.
The following insights were provided in collaboration with some of NZ’s and Australia’s leading mobile tech companies, all with a first-hand experience of launching mobile apps.
