resources
NZ case study: nzherald creates a dedicated section for Nokia - the guide to good times
NZ case study: nzherald creates a dedicated section for Nokia - the guide to good times
Brief: engage & interact with people on their path to purchase Nokia phones
Client: Nokia
Target audience: 18-45, tech-savvy people with high disposable income
Agency: Carat
In early 2010, nzherald.co.nz received a brief from Carat - to create a relevant online environment where Nokia could engage with their target audience and encourage people on thier path to purchase the latest Nokia phones
Download full case study (pdf format)
