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NZ Case Study: First Rate Drives NZ Business to #1 on Google USA
Hartford Technologies is a global specialist in on-line booking of refuse disposal services. Its online booking engine offers consumers value for money by offering the lowest available price for refuse disposal services.
First Rate was contracted by Hartford to assist with increasing website visitors and online sales in key markets, including the USA where they operate as bookadumpster.com.
Search engine optimisation was chosen as a primary vehicle to accomplish objectives. First Rate undertook extensive key phrase research to understand the market and recommended on-page changes to target valuable search terms. At the same time the website’s external link profile was reviewed, opportunities were identified and a linking strategy put in place.
Rankings climbed quickly and #1 results were achieved within 5 months. Bookadumpster.com saw a year-on-year increase in traffic of 250% and a 100% increase in sales for its primary keyword. Organic Search became the leading revenue source for bookadumpster.com.
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