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NZ case study by Method Studios: Smith & Smith
Target: Insurance Brokers attending national conference
Brief: Build a database of brokers, and stand out from the crowed at the conference
Take a look: www.youtube.com/nzmethod
Background
A large portion of Smith&Smith®’s windscreen repair and replacement business comes through insurance brokers. Smith&Smith® had just created a new service that made lodging claims easier for brokers. The problem: they didn’t have a database of brokers to communicate that new service to.
The ideal place to gather that database was at the national Insurance Brokers Association of New Zealand conference. Smith&Smith® approached Method Studios with a brief to use their pre-booked exhibition hall booth to build that database, and, most importantly, to stand out from the crowd.
>>Download full case study (pdf format)
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