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NZ case study: Budget Rental Cars: Reaching Audiences On The Go with Y!X Mobile
Budget Car Rentals campaign objective was to reach their target audience while they were on the move, and to raise awareness of their new mobile‐based phone car booking tool.
Client: Budget Rental Cars
Target Audience: Internet enabled phone owners
Agency: Electric Art Advertising
Brief: Reach target audience on the move
Y!XSolution: Mobile Campaign
Y!X’smobile site, with over 480,000 unique users and 11.8million page views is NZ’smost popular web portal and a growing channel for reaching consumers on the go.Budget Car Rental was delighted with the results that their campaign achieved; it was both effective and cost‐efficient as a channel to drive consumers to their hot deals (no pun intended!). Y!XTelecom portal provides the ability to buy either CPMor CPC campaigns, so advertisers can achieve branding or promotional objectives within a mobile environment.
