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In New Zealand, Females Spend Significantly More Time Social Networking than Males
Auckland, New Zealand, July 14, 2011 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study on Internet usage in New Zealand from its comScore Media Metrix service. The study found that Social Networking ranks as the leading online activity in New Zealand, accounting for 1 of every 5 minutes spent online in May. The study also found that females spent more time on social networking sites (5.4 hours per month) than males (3.7 hours per month). These findings among others are covered in comScore’s State of the Internet New Zealand.
>> To download a copy of the report, please visit: www.comscore.com
Top Web Properties in New Zealand In May 2011
Microsoft Sites topped the list as the most-visited web property in New Zealand, reaching 97 percent of web users age 15 and older in the country. Google Sites ranked second reaching 93.5 percent of visitors, followed by Yahoo! Sites at #3 reaching 86.4 percent of users. Facebook.com saw the strongest engagement of the top 10 properties with visitors averaging more than 5 hours on the site during the month. Web properties based in New Zealand or Australia captured the next three positions in the ranking with Fairfax Media, APN News & Media and Trade Me all reaching more than half of the online population in New Zealand.
Social Networking Accounts for Most Online Minutes in New Zealand
When looking at how New Zealanders spent their time online in May, Social Networking led as the most engaging online activity accounting for 21.1 percent of all online minutes in the country. Portals followed in second at 14.3 percent of total minutes, with Entertainment sites ranking third at 12.1 percent of minutes. Rounding out the top 5 were the News/Information (6.8 percent of time spent) and Auctions (6.7 percent) categories.
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