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IAB NZ Common Ad Package Sizes
The IAB Standards Committee has begun a process to communicate to the market the most popular ad sizes for the purposes of reducing the costs and inefficiencies associated with the planning, buying and creating online media. For publishers, particularly independents and start-ups, the use of common ad sizes will help ensure that advertisers can advertise on their sites using existing advertising units.
The result of this study is the Common Ad Package, a set of eight ad sizes that the NZ online publishing market is supporting. In the table below there are statistics reflecting the number and percentage of NZ websites supporting these ad formats. These ad formats have consistency with the US and UK standards and guidelines, and are the ad unit sizes that IAB recommends New Zealand publishers support on their sites as a minimum.
Over the coming months we will be presenting the NZ perspective on rich media, video and mobile online creatives.
| Type | Width | Height | Recommended Maximum Initial Download Fileweight |
Recommended Animation Length (Seconds) |
Sites Running* |
% of total Running* |
| Billboard | 760 | 120 | 40k | 30s | 152 | 73% |
| Wide Subscriber | 160 | 600 | 40k | 30s | 137 | 66% |
| Leaderboard | 728 | 90 | 40k | 30s | 82 | 39% |
| Island | 300 | 250 | 40k | 30s | 65 | 31% |
| Full Banner | 468 | 60 | 40k | 30s | 56 | 27% |
| Vertical Banner | 120 | 240 | 30k | 30s | 26 | 12% |
| TM Tab | 200 | 80 | 15k | |||
| TM Tower | 150 | 300 | 15k |
* Source Nielsen’s Ad Relevance Feb 2008 tracking 208 websites.
Ad size examples
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