IAB Insight Q4 and Full Year 2007
IAB Insight is IAB New Zealand's report on online/interactive advertising expenditure for the New Zealand market.
This release of IAB Insight covers the fourth calendar quarter of 2007 as well as the full year 2007 results. It includes data from 110 sites supplied by approximately 30 media companies. We thank them all for their contribution to this report.
We'd also like to thank the team at PricewaterhouseCoopers (Chris Perree, John Deane and the team) and the members of the IAB Research Sub-Committee (Chaired by Bonnie Frankland) for the time and energy they've invested to pull this report together.