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IAB Insight Q1 2008
IAB Insight is IAB New Zealand's report on online/interactive advertising expenditure for the New Zealand market.
You can download a copy of the Q4 and full year 2007 report here. The report covering Q1 2008 is here.
For your convenience, we've also made available a powerpoint slidedeck containing just the graphs and tables from the report so that you can use these in your own presentations or reports. (NOTE: please provide appropriate attribution to the "IAB/PwC Insight Report, Q1 2008", and do not remove the footers on any of these diagrams if you use them).
This release of IAB Insight covers the first calendar quarter of 2008. It includes data from over 100 sites supplied by more than 30 media companies. We thank them all for their contribution to this report.
We'd like to thank the team at PricewaterhouseCoopers (Chris Perree, John Deane and the team) and the members of the IAB Research Sub-Committee (Chaired by Bonnie Frankland from NZGirl) for the time and energy they've invested to pull this report together.
