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New Zealand: IABNZ PwC Online Adspend Report Q1, 2011
Total online advertising spend in Q1, 2011 was $68.12m. This is up 20.48% year-on-year and down from last quarter’s $71.11m.
So far, 2011 has been a year of ups and downs for the online publishing industry. Even before the February earthquake in Christchurch, it was apparent the economy was weaker in the second half of 2010 and early 2011. Some businesses commented activity had been picking up through the early part of 2011, but the earthquake dented confidence to such an extent that business activity has since slowed noticeably. Many advertisers have pulled campaigns without reinvesting the money back into advertising.
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