resources
CPA (Cost per acquisition)
CPA (Cost per Acquisition) - This is the cost to the publisher or advertiser of acquiring a new customer. It generally includes the cost of any advertising and other costs required to get the prospect to the point of conversion (i.e making a sale). Some advertising campaigns are based on cost-per-acquisition rate - the advertiser pays a higher rate per "converted" or "acquired" customer. Lead generation programs often work this way. This is not currently a common model in New Zealand
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