resources
Affiliate marketing
Affiliate Marketing - An affiliate (a web site owner or publisher), displays an advertisement (such as a banner or link) on its site for a merchant (the brand or advertiser). If a consumer visiting the affiliate's site clicks on this advertisement and goes onto perform a specified action (usually a purchase) on an advertiser's site then the affiliate receives a commission. Affiliate marketing is used by a wide variety of companies - including very large companies such as Amazon - as a way of reducing the CPA (cost-per-acquisition) of customers.
