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Free Report: Defining a Social Media Marketing Strategy
Defining a Social Media Marketing Strategy: Breathing new life into Corporate Marketing content and collateral
Utilising the social web for marketing a brand requires a paradigm shift of understanding and action on the part of the marketer. Consumers are demanding it. They have a full arsenal for blocking traditional marketing messages and are choosing not only how they receive their information, but what and who they trust in. Consumers can directly influence whether a brand is successful or not and the implication of this requires marketers to shift their focus to listening to consumers if they want their brand to be successful in this era of social change.
Introduction
The paradigm shift in marketing requires consideration of a new philosophy. Marketing is no longer about creating the perfect message and then broadcasting it; as mentioned, consumers are increasingly blocking those channels. Marketers need to take a few minutes and step back and consider how their audiences are interacting online. This approach will provide the guidelines for effective social media engagements and a corporate marketing strategy.
"Organisations need to recognise they are not merely responding to a new media form, social media, rather, they are responding to a permanent and far reaching social change, of which social media is merely one manifestation." – Michael Hulme, Professor, Institute of Advanced Study, Lancaster University Alterian Brands at Risk Report
