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Facebook NZ case study: TVNZ U
Objective: Raise awareness of the new TV channel and attract viewers, and build an online community that will engage with the network’s core program
Solution: Tightly targeted Premium Like Ads and a custom Facebook application that integrated the Facebook experience with television to inform, excite and draw the most likely viewers
Key Lessons:
- Facebook can make a strong focal point for a marketing campaign and drive engagement
- Targeted Facebook Ads help build a fan base on Facebook and hone in on the most likely customers/viewers
