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Facebook NZ case study: Telecom NZ
Objective: Engage with New Zealanders by promoting the company’s sponsorship of the national rugby team, the All Blacks
Solution: Use Reach Blocks to raise awareness of applications and promotions on Facebook to help fans to connect with the team and its players during the All Blacks’ tour in Europe and Asia
Key Lessons:
- Facebook can provide many opportunities to build and activate a fan base, creating brand loyalty and a two-way conversation with fans
- Reach Blocks can target a campaign message to a large and receptive audience, helping to increase awareness and achieve campaign objectives
