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Facebook NZ case study: Jetstar Airways
Objective: Build a community on Facebook to support Jetstar’s growth in the New Zealand market
Solution: Engage people with relevant, compelling and real conversations as well as competitions and promotional giveaways, supported by Reach Blocks and Like and Poll Ads
Key Lessons:
- The Facebook community typically responds best to compelling conversation that prompts a dialogue and shows they are being heard
- Facebook Poll Ads can be a very effective way to engage people, especially when combined with giveaways.
