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Facebook NZ case study: Hyundai
Objective: Promote brand awareness and build a community on Facebook to begin a dialogue with consumers.
Solution: Engage people around a “Favorite Places in New Zealand” contest supported by Reach Blocks and Poll and Like Ads.
Key Lessons:
- Facebook’s analytics can allow a marketer to easily optimise a campaign and maximise campaign efficiency
- Facebook Poll Ads can be an effective way to stimulate engagement with a brand
