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Facebook NZ case study: ASB
Objective: Build an online community of fans and reinforce the brand’s reputation for innovative technology and superior customer service.
Solution: Run a Facebook Ad campaign to promote the brand and launch a customer service application developed specifically for the Facebook platform.
Key Lessons:
- Facebook Ad campaigns can be used to successfully drive installation of applications as well as increase the number of fans for a Page.
- Facebook’s broad reach and target filtering allows companies to effectively and efficiently target national audiences for high impact campaigns.
