resources
Display advertising
We are now accustomed to seeing a webpage bordered by online advertising. Far from being merely wallpaper, the increasingly rich online ad formats are effective in sparking the interest of users and encouraging them to spend a significant amount of time interacting with a brand - either within the ad or on the website after click-through
Whether it be through a banner or expandable skyscraper, MPU unit or overlay, display advertising online is proven to be effective for both direct response and branding campaigns. Read on to discover why display advertising should be a key part of your internet marketing strategy.
Rich Media advertising
Rich Media formats, which include the overlay, the expandable banner and streamed video, essentially harness the advantages of broadband to build more sophisticated online advertising. The aim of this richer creative is to entertain the user, to encourage them to interact with the advert and spend time engaging with the brand. Using advanced technology and often audio visual elements, rich media formats aid the advertiser in providing a richer experience for the user. These adverts are often animated or richer versions of standard display formats or they appear over the website content grabbing user attention and holding it with involving creative and features that draw them into further interaction with the brand. It also allows the user to gain a brand experience without even leaving the site they have visited.
