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comScore Releases May 2011 Australian Online Video Rankings
SYDNEY, AUSTRALIA, July 13, 2011 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a report on the online video market in Australia from its comScore Video Metrix service. The report showed that more than 10.7 million Australian Internet users watched online video in May, with viewers averaging more than 10 hours of total viewing time during the month. YouTube delivered video to more than 8.6 million viewers in Australia during the month, reaching 3 out of every 5 online users at an average of 70 videos per viewer.
Top 10 Video Properties by Videos Viewed
Australian Internet users watched nearly 1.2 billion total videos in May, with Google Sites ranking as the top video property with 613 million videos, representing 52.3 percent of all videos viewed online. YouTube accounted for the vast majority of videos viewed at the Google Sites property. Microsoft Sites ranked second with 35.6 million videos, or 3.0 percent of all online videos viewed. Facebook.com ranked third with 16.9 million videos (1.4 percent), followed by VEVO with 16.4 million videos (also 1.4 percent) and Yahoo! Sites with 15.6 million videos (1.3 percent).
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