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Case study: See how Cadbury made an impact on Vodafone live!
Cadbury was looking to extend the reach of its popular Gorilla campaign, which had breathed new life into the Dairy Milk brand. Driving further interaction with the campaign post launch was seen as the key to capitalising on the popularity of the commercial with consumers.
Vodafone mobile marketing was identified as the perfect channel to deliver extra content and take brand awareness to a new level amongst the target audience.
Read the case study on Vodafone's site
