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Case study: First Rate SEM Consulting Drives Maximum Traffic ROI
MetService, together with their international commercial subsidiary, Metra, is a global leader in providing relevant, timely and accurate weather information services, benefitting billions of people throughout the world.
metservice.com is New Zealand’s 6th most popular website according to Nielsen NetRatings (Market Intelligence Ranking, April 2011). First Rate has been providing hands-on pay per click search advertising optimisation for a number of years, working closely with their online team to generate maximum impact.
As a result of First Rate’s optimisation efforts, metservice.com has enjoyed an average increase in ad click-through rate of 121% and a decrease in the average cost-per-click by 64% for the same period*.
MetService is well positioned to continue to extend its online market leadership. Leveraging First Rate’s SEM consulting expertise ensures maximum traffic delivery and thus supreme value from onsite advertising.
Objectives
1. Extend online market leadership
2. Drive cost-effective search traffic
3. Maximise search traffic
Results
1. 64% decrease in cost-per-click
2. 121% increase in click-through rate
3. Improved advertiser ROI
>> Download full case study (pdf)
Campaign
Search Engine Marketing
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