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Case study: 1,700% Search Engine Marketing Success SKYCITY Hotels

First Rate took over the search engine marketing programme for SKYCITY Hotels in late 2007 and has managed the Google Adwords account throughout 2008-2009.

Since taking over the programme, First Rate has been engaged in ongoing optimisation of the Adwords account. As a result, hotel bookings from Adwords increased by 1,747% with only a 107% increase in cost*.

Obviously sales volume is not the only metric of search engine marketing success. During the same period First Rate worked hard to reduce the cost of each hotel booking, decreasing the average cost per booking by 88.8%.

* Data: 3 months period Sept 2007-Nov 2007 compared to Sept 2009-Nov 2009

Objectives
1. Increase hotel bookings
2. Reduce cost per sale

CampaignGoogle Adwords

>> Download full case study (pdf)


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