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Seeing The Future with BMW & Y!X “Lights Out”
Client: BMW
Target Audience: M25?54 High Socio, Urban Skew
Agency: DraftFCB
Brief
> High impact, placement
> Premium viewing experience
Y!XSolution> Homepage Takeover
> “Lights Out“ video
DraftFCBwere faced with a dilemma, BMW needed to execute a Branding Campaign called "Vision" and only had a 60 second video with an important voice?over. They needed a high?impact placement that would yield strong reach while also giving their audience a premium viewing experience.
The Approach> Y!Xworked with Draft FCB on a strategy to bring the BMW “Vision” campaign to life with a “Lights Out” execution and wallpaper on the Y!XHomepage that achieved exceptional results for the client.
The Results > The Homepage placement delivered 1.6M impressions and the Lights Out achieved a 0.36% click?to?open rate, with a quarter of those going on to visit the BMW website.
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