resources
AU: What Works - Video Advertising
Download the presentation from a recent IAB Australia event on Video Advertising.
The event explored the rise in Online Video Advertising and the increased usage by consumers. Both a buyer’s and publisher’s perspective were explored as well as insight in research conducted for this topic. Speakers shared their insights on how to ensure online video advertising strategies become a success.
Speakers included Paul Fisher, CEO of IAB Australia, Ros Allison, Director of VivaKi Nerve Center, Alice Donaldson, Media Research Manager of Fairfax Media, Ellie Rogers, Agency Director of Ikon Communications, Phil Cowlishaw, Digital Director of Ikon Communications and Karen Stocks, Head of Media Solutions YouTube and Display of Google.
Looking for local info? View presentations from an IAB NZ event held in March this year >
Looking for great Video creative example? View You Tube's Show & Tell Channel >
