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Affiliate marketing
Affiliates act as a virtual commission only sales force and promoter for your brand.
Affiliate marketing is a widespread method of promoting a website in which the affiliate is rewarded on a ‘pay for performance’ model for each customer provided. A web site owner or publisher displays an online advert on their website on behalf of a brand or advertiser. If a consumer visiting the affiliate's site clicks on this advertisement and goes onto perform a specified action (usually a purchase) on an advertisers site then the affiliate receives a commission.
An advertiser can employ an affiliate network to build an affiliate campaign that, according to their marketing objectives, will put their brand in front of relevant audiences on carefully selected websites. Networks continue to add to their bank of affiliates (websites) in order to keep meeting the audience and sales targets as specified by the advertiser.
