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Online measurement options in NZ - an explanation
Online metrics is a hot topic. For many years, the NZ online advertising industry has supported a single model, but now faces a number of options. IAB Australia recently awarded The Nielsen Company as preferred supplier however the tender process to select a preferred online research company, equated to thousands of dollars and a lot of resource – something the IAB NZ is not in a position to do ourselves. Instead, our approach is to provide the New Zealand industry with objective information on the existing research methodologies available.
>> IABNZ Online Audience Measurement in NZ: a basic overview | Download PDF
>> This document will continue to be updated and we welcome any industry feedback
Extra Resources/Reading
>> IAB Australia - Nielsen online audience measurement
>> Nielsen Hybrid System - FAQ document | View pdf
>> Nielsen Metric Definitions | View pdf (Feb 2011)
