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IABNZ Standard & Rich Media Online Advertising Ad Format Guidelines 2012
A core objective of the IAB is to make it easier to plan and buy online advertising. An essential contributor to this outcome is the industry setting its own standards and guidelines for online advertising operations and committing to self regulation.
The IAB, as a trade body for the online industry, does not police the industry, and as such these standards and guidelines are voluntary, but we are committed to maintaining the integrity of the internet as an advertising medium. Therefore, we strongly advise that the marketing community adhere to a policy of self-regulation.
IABNZ Standard & Rich Media Online Advertising Ad Format Guidelines 2012
The IAB New Zealand supports the following guidelines with the objective of standardising a set of ad sizes in order to reduce the costs and inefficiencies associated with planning, buying and creating online media campaigns.
These ad formats are consistent with the IAB Australia, US and UK standards and guidelines.
Please note individual publisher’s may offer different sizes in addition to the below so always check with individual publishers specifications.
To download the guidelines CLICK HERE
