resources
Glossary
Confused by the terminology? We've collected definitions of some of the common terms. If you're searching for the definition of a term that's not listed here, then let us know, and we'll add it in.
CPM (cost per mille)
CPM (cost per mille) - Also known as Cost per Thousand. Online advertising can be purchased on the basis of what it costs to show the ad one thousand times (CPM). Read more...
CTR (click-through rate)
Frequency of Click-throughs as a percentage of impressions served Read more...
Deep-linking advert
Deep-linking advert - linking beyond a home page to a page inside the site with content pertinent to the advert. Read more...
Domain name
Domain name - The unique name of an internet site eg. http://www.iabuk.net Read more...
Embedded format
Embedded format - Advertising formats that are displayed in set spaces on a publisher’s page. See also banners, skyscrapers, button. Read more...
Emoticons
Emoticons - Emoticon symbols are used to indicate mood in an electronic mode of communication; eg, email or instant messenger. :-) Read more...
Expandable banner/skyscraper
Expandable banner/skyscraper - Fixed online advertising placements that expand over the page in the response to user action eg: mouseover. See also Rich Media. Read more...
Firewall software
Firewall software - Provides security for a computer or local network by preventing unauthorised access. It sits as a barrier between the web and your computer in order to prevent hacking, viruses or unapproved data transfer. Read more...
Flash
A file format designed by Adobe that supports animation and interactivity Read more...
Hit
A single request from a web browser for a single item (e.g. a page or an image) from a Web server. Hits is not a reliable measure of site traffic ... Read more...
