resources
Glossary
Confused by the terminology? We've collected definitions of some of the common terms. If you're searching for the definition of a term that's not listed here, then let us know, and we'll add it in.
Buffering
When a streaming media player saves portions of file until there is enough information for the file to begin playing Read more...
Button
A square online advert usually found embedded within a website page or in an email newsletter. Read more...
Cache memory
A browser's store of previously viewed web-pages. Used to speed up viewing of previously viewed pages. Read more...
Click-through
When a user interacts with an advertisement and clicks through to the advertiser’s website Read more...
Contextual advertising
Advertising that is targeted to the content on the Web page being viewed by a user at that specific time Read more...
Conversion rate
Measure of success of an online ad when compared to the click-through rate Read more...
Cookie
A small text file on the user’s PC that identifies the user’s browser and hence, the user so they are ‘recognised’ when they re-visit a site Read more...
CPA (Cost per acquisition)
This is the cost to the publisher of acquiring a new customer. Read more...
CPA (Cost per action)
A pricing model that only charges advertising on an action being conducted Read more...
CPC (cost per click)
The amount paid by an advertiser for a click on their sponsored search listing. Read more...
