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Glossary
Confused by the terminology? We've collected definitions of some of the common terms. If you're searching for the definition of a term that's not listed here, then let us know, and we'll add it in.
Abandon
When a user does not complete a transaction
Read more...Ad serving
Delivery of online adverts to an end user’s computer by an ad management system
Read more...Affiliate marketing
Affliliate marketing is a business practice that provides "affiliates" with a fee for referring buyers to a site.
Read more...Algorithm
A procedure (a set of well-defined steps or instructions) for accomplishing a task. In computing terminology, and algorithm is a series of instructions for a computer - as in a "programme".
Read more...Avatar
A picture, cartoon or animated image used to represent an individual in chat forums, games or on a website
Read more...Bandwidth
The transmission rate of a communication line
Read more...Banner
A particular size and shape of display advert. There are a number of commonly used banner sizes.
Read more...Blog
Blog is short for "Web Log" - and originated as a form of online diary or journal
Read more...Broadband
A high-speed, always-on internet connection - cable, wireless or ADSL is the most common technology.
Read more...Buffering
When a streaming media player saves portions of file until there is enough information for the file to begin playing
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