resources
Glossary
Confused by the terminology? We've collected definitions of some of the common terms. If you're searching for the definition of a term that's not listed here, then let us know, and we'll add it in.
Abandon
When a user does not complete a transaction Read more...
Ad serving
Delivery of online adverts to an end user’s computer by an ad management system Read more...
Affiliate marketing
Affliliate marketing is a business practice that provides "affiliates" with a fee for referring buyers to a site. Read more...
Algorithm
A procedure (a set of well-defined steps or instructions) for accomplishing a task. In computing terminology, and algorithm is a series of instructions for a computer - as in a "programme". Read more...
Avatar
A picture, cartoon or animated image used to represent an individual in chat forums, games or on a website Read more...
Bandwidth
The transmission rate of a communication line Read more...
Banner
A particular size and shape of display advert. There are a number of commonly used banner sizes. Read more...
Behavioural targeting
A form of online marketing that uses advertising technology to target web users based on their previous behaviour Read more...
Blog
Blog is short for "Web Log" - and originated as a form of online diary or journal Read more...
Broadband
A high-speed, always-on internet connection - cable, wireless or ADSL is the most common technology. Read more...
