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Case Studies

We've collected together a range of local and international case-studies covering a wide range of interactive advertising best practices.

We'll be adding more case-studies on a regular basis, so if you have a case-study you'd like to share with us please let us know and we'll publish it here. We're particularly interested in good local New Zealand and Australasian case-studies.

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Automotive, Corporate/Image, FMCG, Insurance/Finance, Mobile, New Product/Service, New Zealand, Retail/Etail, Search, Social Media, Travel/Accomodation, Video,

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Case study: SEEK uses Google Content Network to drive traffic

SEEK increased traffic 200% from the Google Content network by leveraging site targeting

New Zealand,

Case study: How Nextel used superstitial ads to bring cellphones to life (US)

In its 2001 campaign, Nextel used superstitial ads, email and direct mail to reinforce brand awareness and generate qualified leads

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