resources
Case Studies
We've collected together a range of local and international case-studies covering a wide range of interactive advertising best practices.
We'll be adding more case-studies on a regular basis, so if you have a case-study you'd like to share with us please let us know and we'll publish it here. We're particularly interested in good local New Zealand and Australasian case-studies.
Select a Category
Automotive, Corporate/Image, FMCG, Insurance/Finance, Mobile, New Product/Service, New Zealand, Retail/Etail, Search, Social Media, Travel/Accomodation, Video
Browse Case Studies
Bookseller Whitcoulls ropes in MSN Homepage to drive foot traffic
Whitcoulls was aiming to make a big bang, using a single destination promotional unit to reach the largest possible audience and capture sustained attention. With digital success factors leaning towards engagement and interaction, agency DraftFCB used the Whitcoulls apostrophe to create a game of catch the butterfly (pairs of apostrophes animated as butterflies) within an MSN homepage take-over format.
The campaign generated 435,100 impressions and a click-through rate of 0.34% - exceeding industry standard CTR performance. At 90 seconds, average brand exposure was spectacular – a function of more people playing the game than not.
Case study: How MSN put Tahiti Tourisme on the map
To do its campaign justice, destination promoter Tahiti Tourisme required a sophisticated top layer to traditional media, text and email communication. Media agency Ixian used a mix of online advertising placements and MSN advertorial to paint the big picture and funnel online interest.
Case study: How MSN gingered up Recipe Finder launch with new advertising format
When MSN launched Recipe Finder, the definitive online cooking bible, it considered two broad approaches.
Case study: MOH turns to social networking with MSN to hook in at-risk youth
To reach out to the one in seven New Zealanders aged 14-24 experiencing serious depression, the Ministry of Health turned to social networking
Case study: how MSN helped Shortland Street attract record audiences
Taking the story online thickens Shortland Street plot over holiday hiatus
Case study: MSN network hooks in voters
Electoral Enrolment Centre goes online to woo voters
Case study: Cussons uses handbag.com to drive brand awareness
handbag.comproduced an Imperial Leather advertorial feature, which users could reach through promotional links across the site. The promotional links to the advertorial achieved a click through rate of 6.32% whilst the traffic drivers to the releasethelather.co.uksite recorded 1.42%.
Case study: Holden boosts metrics among small car buyers
ACP DIGITAL CASE STUDY - Holden boost metrics amongst small car buyers.
How Holden improved brand awareness by using display and direct response advertising creative on ACP Digital sites with the help of their agency Ogilvy.
Study Summary:
- ACP Digital and Ogilvy worked together on behalf of Holden NZ to create an effective online campaign and measure the effectiveness of this media channel for the small car category.
- Activity ran across six of ACP’s sites during July and August and were focused at active motoring search and approprite environments for this vehicles target.
- Two online surveys were conducted (pre and post activity) to compare the results of the respondents.
Case study: Air NZ achieves 160x ROI with Google AdWords
In search of new, cost-effective ways to reach travellers, Air New Zealand began
experimenting with online marketing options such as banner and display advertising. It also began looking into search-based advertising as a way to increase qualified traffic to the Air New Zealand website. In 2004 the company decided to try Google AdWords to take advantage of the extensive reach of Google search.
Case study: Dodge launches Caliber in NZ
How Dodge used a combination of the Nielsen Ad Intelligence, Site Census and Market Intelligence tools – a first in the NZ online market, to launch the Caliber in New Zealand. The campaign was exposed to 1.6m unique users, delivered 390,000 responses and delivered over 100,000 targeted actions on the Dodge NZ website.
