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Case Studies
We've collected together a range of local and international case-studies covering a wide range of interactive advertising best practices.
We'll be adding more case-studies on a regular basis, so if you have a case-study you'd like to share with us please let us know and we'll publish it here. We're particularly interested in good local New Zealand and Australasian case-studies.
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Automotive, Corporate/Image, FMCG, Insurance/Finance, Mobile, New Product/Service, New Zealand, Retail/Etail, Search, Social Media, Travel/Accomodation, Video
Browse Case Studies
NZ Case study: Hertz Rental Cars: Yahoo!Xtra Behavioural Targeting Brings Great Results
The Client: Hertz Rental Cars
The Brief: maximise the client’s budget to promote an upcoming special “Rent for 5 days, pay for 4” campaign.
The Agency: ImMediate Ltd
NZ case study: MSN puts smile on Aveeno Face campaign
BRIEF: Excite potential customers about Aveeno Facial Care range
CLIENT: Aveeno
TARGET AUDIENCE: 25-54 females
PLATFORMS: MSN.co.nz and Windows Live Hotmail
AGENCY: OMD
NZ Case study: VideoEzy looks skyward for online advertising inspiration
BRIEF: Remind target customers that DVD rental is an ideal entertainment solution when the category was most relevant – when it was raining
Case study: Facebook & Dreamworld
Objectives: Increase awareness of MTV event at Dreamworld, drive online ticket sales, and acquire new Facebook Fans
Facebook Solution: Dreamworld utilized the Facebook Poll, Event and Fan Engagement ads to promote their event. The ads were targeted at users 13-24 in Brisbane and Sydney.
NZ case study: 2degrees Mobile & Facebook
Objective: Build brand awareness around the launch of a highly anticipated, new mobile service provider in New Zealand and build a fan base.
Facebook Solution: Engagement Ads—Fan & Poll Engagement Ads Home Page Reach Blocks—2 reach blocks targeted at all Facebook users in New Zealand
Mobile, New Zealand, Social Media
Australia: Weight Watchers Case Study
The IAB, Dynamic Logic, Tongue and Weight Watchers worked together to provide a detailed case study to help marketers gain some insights on the impact of video advertising and demonstrate how online enhances brand metrics.
Note: Available to members only
Case study: How Online Ads Can Affect Offline Sales
Internet advertising is especially attractive to advertisers because the economic proposition is clear for online sales. Click-throughs are automatically recorded for each ad, and resulting sales are directly captured
Note: Available to members only
Email Marketing Awards Gallery 2010: Winning Campaign Details and Creative Samples
Here are the winning campaigns in MarketingSherpa’s fifth-annual Email Marketing Awards
Socialising Chuck
The local brand managers of iconic lollipop Chupa Chups wanted to enliven new brand character Chuck. He had to be relevant and accessible to online audiences. Getting there required the right tools for Gen-Yers to include Chuck in social circles and celebrate his essence – life less serious.
Online puts magic in Harry Potter launch
Movie trailers, by nature, are enticing. Placement within lifestyle sites and social networking facilitates sharing and chat. But the challenge, until recently, has been serving up rich content so that it consistently performs in a real-time non-bandwidth taxing fashion.
A three-week online campaign, the movie trailer proved irresistible. A supporting blog in MSN Entertainment FIX pointed readers to a "MuggleHub" mini-site, where they accessed downloads, skins, buttons, social networking tools and banners,generating additional buzz.
