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Case Studies
We've collected together a range of local and international case-studies covering a wide range of interactive advertising best practices.
We'll be adding more case-studies on a regular basis, so if you have a case-study you'd like to share with us please let us know and we'll publish it here. We're particularly interested in good local New Zealand and Australasian case-studies.
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Automotive, Corporate/Image, FMCG, Insurance/Finance, Mobile, New Product/Service, New Zealand, Retail/Etail, Search, Social Media, Travel/Accomodation, Video
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Case study Y!X: Telecom Making Tracks Minisite
The Campaign
- In 2010 Telecom were challenged to create content that was synonymous with their brand value “from here we can do anything”, specifically driving brand preference and enabling an experience through NZ music.
- The agency decided to make use of an existing brand ambassador and recently established music identity by associating with an interesting TV show concept “Making Tracks”. The show followed C4 presenter Nick Dwyer on a globetrotting journey of musical discovery, as he exchanged the sounds of New Zealand for the sounds of the world.
Case study: Air New Zealand Nothing to Hide (IABNZ members only content)
Advertiser: Air New Zealand
Agency: Jarad O'Hara & Jules Lloyd
Brand: Air New Zealand
Campaign duration: May 2009 - March2010
Campaign objective: Increase market share; change brand image
Country: New Zealand
Media budget (USD): $250,001 - $1million
Media used: Internet microsites, Mobile, Newspapers (national), Online video, Out of home (all forms), Public relations, Television (broadcast)
Note: Available to members only
New Zealand, Travel/Accomodation
MSN case study: Digital spices up MasterChef USA launch on PRIME
BRIEF: Drive awareness and viewing intentions for premier episode of MasterChef USA
CLIENT: Prime TV
TARGET AUDIENCE: Females aged 25-54 years
PLATFORMS: MSN.co.nz
AGENCY: DraftFCB
MSN Case Study: Fujitsu’s Online Weather Widget Pumps Customer Enquiries
Go beyond banners and create a more engaging format to promote Fujitsu’s heat pumps.
Y!X Case study: Consumer PowerswitchSwitching On To Creative Retargeting
The Ministry of Consumer Affairs and Consumer NZ was to generate awareness of the Powerswitchwebsite over the winter months of 2010 and to increase site traffic against the corresponding period in previous years.
Seeing The Future with BMW & Y!X “Lights Out”
DraftFCBwere faced with a dilemma, BMW needed to execute a Branding Campaign called "Vision" and only had a 60 second video with an important voice‐over.
Automotive, New Zealand, Video
MSN NZ case study: Digital drums up big crowd for Lynx
Product launch uses perfect mix of performance and premium advertising.
BRIEF: Maximize brand interaction and online traffic to Lynx campaign website
CLIENT: Unilever
TARGET AUDIENCE: Males 15-24
PLATFORMS: MSDR performance network and premium placement on MSN.co.nz and Windows Live Messenger
AGENCY: PHDiQ
NZ case study: Budget Rental Cars: Reaching Audiences On The Go with Y!X Mobile
Budget Car Rentals campaign objective was to reach their target audience while they were on the move, and to raise awareness of their new mobile‐based phone car booking tool.
NZ case study: Caltex with Techron & Yahoo!Xtra Traffic Cams Campaign
In an effort to build awareness and understanding of Caltex with Techron and to grow Caltex’s market share in the challenging New Zealand petrol market MEC successfully implemented a digital media strategy to achieve their client’s objectives.
NZ case study: nzherald creates a dedicated section for Nokia - the guide to good times
NZ case study: nzherald creates a dedicated section for Nokia - the guide to good times
Brief: engage & interact with people on their path to purchase Nokia phones
Client: Nokia
Target audience: 18-45, tech-savvy people with high disposable income
Agency: Carat
