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Case Studies
We've collected together a range of local and international case-studies covering a wide range of interactive advertising best practices.
We'll be adding more case-studies on a regular basis, so if you have a case-study you'd like to share with us please let us know and we'll publish it here. We're particularly interested in good local New Zealand and Australasian case-studies.
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Automotive, Corporate/Image, FMCG, Insurance/Finance, Mobile, New Product/Service, New Zealand, Retail/Etail, Search, Social Media, Travel/Accomodation, Video
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Method: EziBuy Facebook Campaign Case Study
At the start of 2011, EziBuy set an ambitious growth target – 5,000 new customers this year – while re-engaging recent customers. EziBuy are a household name in New Zealand, but aren’t well known in Australia despite 50% of revenue originating there. Also, EziBuy had identified a drop off in purchasing from customers in their 20s, with a return to purchasing later on in their 30s.
Facebook NZ case study: Telecom NZ
Objective: Engage with New Zealanders by promoting the company’s sponsorship of the national rugby team, the All Blacks
Solution: Use Reach Blocks to raise awareness of applications and promotions on Facebook to help fans to connect with the team and its players during the All Blacks’ tour in Europe and Asia
Corporate/Image, Mobile, New Zealand, Social Media
Facebook NZ case study: Jetstar Airways
Objective: Build a community on Facebook to support Jetstar’s growth in the New Zealand market
Solution: Engage people with relevant, compelling and real conversations as well as competitions and promotional giveaways, supported by Reach Blocks and Like and Poll Ads
Corporate/Image, New Zealand, Social Media, Travel/Accomodation
Y!NZ case study: National Cervical Screening Programme Extending Reach with Pre-Roll Video
The National Cervical Screening Programmehad traditionally used standard display advertising to drive women through to their website in order to educate and inform them as to the reasons why having cervical screening is important.
Case study: TVNZ Ondemand
In July/August 2010, TVNZ worked together with a leading FMCG advertiser in the Beauty category to measure the effectiveness of Ondemand advertising. This is what we found…
Case study: First Rate Squeezes Additional Performance From Fatso Website
Which of the following two landing pages do you think had the higher conversion rate?
The long page with lots of content and relatively busy-looking text, or the short page where the main USPs are summarised concisely above the fold?
Case study: First Rate Consulting Drives 1,460% ROI for Fairfax Media with Google AdWords
Fairfax Media are the largest integrated metropolitan, rural and regional magazine and digital media company in Australasia. Fairfax Media has publications and websites throughout Australia and New Zealand.
In October 2010 Fairfax Magazines, a subsidiary of Fairfax Media, engaged First Rate to plan and implement a Paid Search Christmas Campaign. Benchmarked against the successful results from the previous year, First Rate was challenged with the task of increasing sales and revenue by 20% for the campaign period (Nov - Dec).
As the result of First Rate’s paid search optimisation efforts and input from Fairfax Magazines’ Online Manager and Marketing Manager, the paid search campaign achieved a 188% increase in sales, 53% decrease in the cost per magazine subscription (CPA), and an ROI of 1,460%.
Corporate/Image, New Zealand, Search
Case study: First Rate Extends MetService.com Market Leadership with 55% Organic Search Traffic Grow
MetService, together with their international commercial subsidiary, Metra, is a global leader in providing relevant, timely and accurate weather information services, benefitting billions of people throughout the world.
A decision was taken in 2009 to re-launch the MetService website to make it easier for Kiwis to find weather related information, as well as driving increased website engagement from users.
As New Zealand’s 6th most popular website (Nielsen NetRatings, April 2011), it was imperative to ensure a smooth website re-launch for metservice.com. Obviously this also included protecting the substantial amount of organic search traffic delivered to the website.
First Rate worked alongside MetService’s other partners to manage the search risks associated with a website re-launch, including the correct migration of site content from http://www.metservice.co.nz through to http://www.metservice.com.
First Rate provided best practice search consulting services including consumer keyword search trend analysis, website content recommendations, information architecture, URL naming conventions as well as project management and auditing of the SEO technical implementation.
Corporate/Image, New Zealand, Search
Case study: First Rate SEM Consulting Drives Maximum Traffic ROI
MetService, together with their international commercial subsidiary, Metra, is a global leader in providing relevant, timely and accurate weather information services, benefitting billions of people throughout the world.
metservice.com is New Zealand’s 6th most popular website according to Nielsen NetRatings (Market Intelligence Ranking, April 2011). First Rate has been providing hands-on pay per click search advertising optimisation for a number of years, working closely with their online team to generate maximum impact.
As a result of First Rate’s optimisation efforts, metservice.com has enjoyed an average increase in ad click-through rate of 121% and a decrease in the average cost-per-click by 64% for the same period*.
MetService is well positioned to continue to extend its online market leadership. Leveraging First Rate’s SEM consulting expertise ensures maximum traffic delivery and thus supreme value from onsite advertising.
Corporate/Image, New Zealand, Search
Case study: Smart Performance Marketing Drives Rapid Customer Database Growth
Number One Shoes strives to provide their customers with “the right shoes at the best price and a huge range - and something new each week!” Fashion is their passion and their huge range caters for all desires, tastes and needs.
Since acquiring the Shubar chain in 2001, Number One Shoes has developed a format and offering unique to the local specialist New Zealand footwear market, doubling the average size of their stores to nearly 1,000m2 and extending locations nationwide to offer an average of 4,000 lines and colours.
One key aspect of any digital strategy is to focus on new customer acquisitions. The Number One Shoes VIP Club allows customers to hear about special offers, the latest trends and new season footwear. Growing this database provides Number One Shoes with an important, cost-effective sales channel.
First Rate was tasked to utilise any and all online channels to aggressively grow Number One Shoes’ VIP email database.
