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NZ case study by Method Studios: Smith & Smith
Target: Insurance Brokers attending national conference
Brief: Build a database of brokers, and stand out from the crowed at the conference
Take a look: www.youtube.com/nzmethod
Insurance/Finance, New Zealand,
msn case study: Cost-per-acquisition just the ticket for TOWER car insurance
Brief: Capture new car insurance customers online
Client: TOWER
Platforms: MSN’s Microsoft Direct Response (MSDR) performance network
Insurance/Finance, New Zealand,
Facebook NZ case study: ASB
Objective: Build an online community of fans and reinforce the brand’s reputation for innovative technology and superior customer service.
Solution: Run a Facebook Ad campaign to promote the brand and launch a customer service application developed specifically for the Facebook platform.
Insurance/Finance, New Zealand, Social Media,
NZ Case Study: First Rate Enables Pinnacle Life to Make Better Business Decisions
Pinnacle Life became the world’s first life insurance company selling fully underwritten policies online in 2007 and since then has gone from strength to strength.
For a business utilising both online and offline marketing channels, detailed analytics intelligence is vital. It is important that all marketing activities are accurately measured through to conversion, such as new customer applications. This allows an accurate assessment of marketing spend leading to maximum ROI from all marketing activities, with budget allocated to the most effective channels for continuous campaign improvement.
Pinnacle Life choose to use Google Analytics combined with First Rate’s analytics expertise to deliver this value.
Insurance/Finance, New Zealand, Search,
Case study: Pinnacle Life SEO – Beating The Big Guys
Pinnacle Life became the world’s first life insurance company selling fully underwritten policies online in 2007 and since then has gone from strength to strength, proving that you don’t need to be a blue chip corporate to succeed in this competitive market. Search marketing is a significant part of their marketing plan and so, when they found themselves ranking 50th (and beyond) for Natural Search on Google, they turned to First Rate.
