resources
Case Studies
Select a Category
Automotive, Corporate/Image, FMCG, Insurance/Finance, Mobile, New Product/Service, New Zealand, Retail/Etail, Search, Social Media, Travel/Accomodation, Video,
Browse Case Studies
Y!NZ case study: National Cervical Screening Programme Extending Reach with Pre-Roll Video
The National Cervical Screening Programmehad traditionally used standard display advertising to drive women through to their website in order to educate and inform them as to the reasons why having cervical screening is important.
Case study: TVNZ Ondemand
In July/August 2010, TVNZ worked together with a leading FMCG advertiser in the Beauty category to measure the effectiveness of Ondemand advertising. This is what we found…
MSN case study: Digital spices up MasterChef USA launch on PRIME
BRIEF: Drive awareness and viewing intentions for premier episode of MasterChef USA
CLIENT: Prime TV
TARGET AUDIENCE: Females aged 25-54 years
PLATFORMS: MSN.co.nz
AGENCY: DraftFCB
Seeing The Future with BMW & Y!X “Lights Out”
DraftFCBwere faced with a dilemma, BMW needed to execute a Branding Campaign called "Vision" and only had a 60 second video with an important voice?over.
