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Case Studies
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TVNZ case study: BMW Ad Hover
In collaboration TVNZ and Draft FCB created the newest advertising opportunity for TVNZ Ondemand called Ad Hover. Ad Hover enriches the consumer experience by allowing them to navigate to more content.
Facebook NZ case study: Hyundai
Objective: Promote brand awareness and build a community on Facebook to begin a dialogue with consumers.
Solution: Engage people around a “Favorite Places in New Zealand” contest supported by Reach Blocks and Poll and Like Ads.
Automotive, New Zealand, Social Media,
Yahoo!NZ Case Study: BMW NZ Summer Sale 2011
Client: BMW
Target Audience: Luxury New Car Buyers
Agency: DraftFCB
Brief: Behavioural Targeting; Premium Channel Reach
Y!NZSolution: BT & Y!NZ Homepage
Seeing The Future with BMW & Y!X “Lights Out”
DraftFCBwere faced with a dilemma, BMW needed to execute a Branding Campaign called "Vision" and only had a 60 second video with an important voice?over.
Automotive, New Zealand, Video,
Case study: Dodge launches Caliber in NZ
How Dodge used a combination of the Nielsen Ad Intelligence, Site Census and Market Intelligence tools – a first in the NZ online market, to launch the Caliber in New Zealand. The campaign was exposed to 1.6m unique users, delivered 390,000 responses and delivered over 100,000 targeted actions on the Dodge NZ website.
