resources

Home › Resources › Research › Case Studies ›

Case Studies

Select a Category

Automotive, Corporate/Image, FMCG, Insurance/Finance, Mobile, New Product/Service, New Zealand, Retail/Etail, Search, Social Media, Travel/Accomodation, Video,

Browse Case Studies

Objective: Promote brand awareness and build a community on Facebook to begin a dialogue with consumers.

Solution: Engage people around a “Favorite Places in New Zealand” contest supported by Reach Blocks and Poll and Like Ads.

Automotive, New Zealand, Social Media,

Objective: Raise awareness of the new TV channel and attract viewers, and build an online community that will engage with the network’s core program

Solution: Tightly targeted Premium Like Ads and a custom Facebook application that integrated the Facebook experience with television to inform, excite and draw the most likely viewers

Corporate/Image, New Product/Service, New Zealand, Social Media,

Objective: Build an online community of fans and reinforce the brand’s reputation for innovative technology and superior customer service.

Solution: Run a Facebook Ad campaign to promote the brand and launch a customer service application developed specifically for the Facebook platform.

Insurance/Finance, New Zealand, Social Media,

At the start of 2011, EziBuy set an ambitious growth target – 5,000 new customers this year – while re-engaging recent customers. EziBuy are a household name in New Zealand, but aren’t well known in Australia despite 50% of revenue originating there. Also, EziBuy had identified a drop off in purchasing from customers in their 20s, with a return to purchasing later on in their 30s.

Retail/Etail, Social Media,

Objective: Engage with New Zealanders by promoting the company’s sponsorship of the national rugby team, the All Blacks

Solution: Use Reach Blocks to raise awareness of applications and promotions on Facebook to help fans to connect with the team and its players during the All Blacks’ tour in Europe and Asia

Corporate/Image, New Zealand, Social Media,

Objective: Build a community on Facebook to support Jetstar’s growth in the New Zealand market

Solution: Engage people with relevant, compelling and real conversations as well as competitions and promotional giveaways, supported by Reach Blocks and Like and Poll Ads

Corporate/Image, New Zealand, Social Media, Travel/Accomodation,

Objectives: Increase awareness of MTV event at Dreamworld, drive online ticket sales, and acquire new Facebook Fans

Facebook Solution: Dreamworld utilized the Facebook Poll, Event and Fan Engagement ads to promote their event. The ads were targeted at users 13-24 in Brisbane and Sydney.

Retail/Etail, Social Media,

Objective: Build brand awareness around the launch of a highly anticipated, new mobile service provider in New Zealand and build a fan base.

Facebook Solution: Engagement Ads—Fan & Poll Engagement Ads Home Page Reach Blocks—2 reach blocks targeted at all Facebook users in New Zealand

New Zealand, Social Media,