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Objective: Build a community on Facebook to support Jetstar’s growth in the New Zealand market

Solution: Engage people with relevant, compelling and real conversations as well as competitions and promotional giveaways, supported by Reach Blocks and Like and Poll Ads

Corporate/Image, New Zealand, Social Media, Travel/Accomodation,

First Rate took over the search engine marketing programme for SKYCITY Hotels in late 2007 and has managed the Google Adwords account throughout 2008-2009.

Since taking over the programme, First Rate has been engaged in ongoing optimisation of the Adwords account. As a result, hotel bookings from Adwords increased by 1,747% with only a 107% increase in cost*.

Obviously sales volume is not the only metric of search engine marketing success. During the same period First Rate worked hard to reduce the cost of each hotel booking, decreasing the average cost per booking by 88.8%.

* Data: 3 months period Sept 2007-Nov 2007 compared to Sept 2009-Nov 2009

New Zealand, Search, Travel/Accomodation,

Client: Tourism Australia
Target Audience: Sophisticated Travellers 25-54
Agency: Carat
Brief: Branding 
Y!NZ Solution: Channel Takeovers & Featured Travel Experience

Travel/Accomodation,

Client: Emirates
Target Audience: People interested in travel
Agency: Starcom
Brief: Increase brand awareness & perception
Y!XSolution: Custom Mini-Site

New Zealand, Travel/Accomodation,

Advertiser: Air New Zealand
Agency: Jarad O'Hara & Jules Lloyd
Brand: Air New Zealand
Campaign duration: May 2009 - March2010
Campaign objective: Increase market share; change brand image
Country: New Zealand
Media budget (USD): $250,001 - $1million
Media used: Internet microsites, Mobile, Newspapers (national), Online video, Out of home (all forms), Public relations, Television (broadcast)

New Zealand, Travel/Accomodation,

The Client: Hertz Rental Cars
The Brief: maximise the client’s budget to promote an upcoming special “Rent for 5 days, pay for 4” campaign.
The Agency: ImMediate Ltd

Travel/Accomodation,