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Background

Twinings campaigns, typically inherited from England and Australia, weren’t connecting with Kiwis. In fact, they were reinforcing the perception of Twinings as a formal, unapproachable, remote, distant, and disconnected brand, with no particular history and no recognisable product range.

FMCG, New Zealand, Retail/Etail,

Using Facebook to drive trial and 'likes'

Aveda manufactures and markets plant-based hair care, skin care, makeup and lifestyle products, and runs professional hair salons and spas as well as retail stores. The brand’s Smooth Infusion Sampling App ran on Facebook from December 17 through 22, 2010. The brand has conducted many sampling programs before, but this one marked its first foray into sampling through Facebook.

FMCG,

Product launch uses perfect mix of performance and premium advertising.

BRIEF: Maximize brand interaction and online traffic to Lynx campaign website
CLIENT: Unilever
TARGET AUDIENCE: Males 15-24
PLATFORMS: MSDR performance network and premium placement on MSN.co.nz and Windows Live Messenger
AGENCY: PHDiQ

FMCG, New Zealand,

BRIEF: Excite potential customers about Aveeno Facial Care range
CLIENT: Aveeno
TARGET AUDIENCE: 25-54 females
PLATFORMS: MSN.co.nz and Windows Live Hotmail
AGENCY: OMD

FMCG, New Zealand,