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The Campaign

• In 2010 Telecom were challenged to create content that was synonymous with their brand value “from here we can do anything”, specifically driving brand preference and enabling an experience through NZ music.
• The agency decided to make use of an existing brand ambassador and recently established music identity by associating with an interesting TV show concept “Making Tracks”. The show followed C4 presenter Nick Dwyer on a globetrotting journey of musical discovery, as he exchanged the sounds of New Zealand for the sounds of the world.

Mobile, New Zealand,

Budget Car Rentals campaign objective was to reach their target audience while they were on the move, and to raise awareness of their new mobile‐based phone car booking tool.

Mobile, New Zealand,