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Facebook NZ case study: Telecom NZ
Objective: Engage with New Zealanders by promoting the company’s sponsorship of the national rugby team, the All Blacks
Solution: Use Reach Blocks to raise awareness of applications and promotions on Facebook to help fans to connect with the team and its players during the All Blacks’ tour in Europe and Asia
Corporate/Image, Mobile, New Zealand, Social Media
Case study Y!X: Telecom Making Tracks Minisite
The Campaign
- In 2010 Telecom were challenged to create content that was synonymous with their brand value “from here we can do anything”, specifically driving brand preference and enabling an experience through NZ music.
- The agency decided to make use of an existing brand ambassador and recently established music identity by associating with an interesting TV show concept “Making Tracks”. The show followed C4 presenter Nick Dwyer on a globetrotting journey of musical discovery, as he exchanged the sounds of New Zealand for the sounds of the world.
NZ case study: Budget Rental Cars: Reaching Audiences On The Go with Y!X Mobile
Budget Car Rentals campaign objective was to reach their target audience while they were on the move, and to raise awareness of their new mobile‐based phone car booking tool.
NZ case study: nzherald creates a dedicated section for Nokia - the guide to good times
NZ case study: nzherald creates a dedicated section for Nokia - the guide to good times
Brief: engage & interact with people on their path to purchase Nokia phones
Client: Nokia
Target audience: 18-45, tech-savvy people with high disposable income
Agency: Carat
NZ case study: 2degrees Mobile & Facebook
Objective: Build brand awareness around the launch of a highly anticipated, new mobile service provider in New Zealand and build a fan base.
Facebook Solution: Engagement Ads—Fan & Poll Engagement Ads Home Page Reach Blocks—2 reach blocks targeted at all Facebook users in New Zealand
Mobile, New Zealand, Social Media
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