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NZ case study: 2degrees Mobile & Facebook
Objective: Build brand awareness around the launch of a highly anticipated, new mobile service provider in New Zealand and build a fan base.
Facebook Solution: Engagement Ads—Fan & Poll Engagement Ads Home Page Reach Blocks—2 reach blocks targeted at all Facebook users in New Zealand
Case study: See how Cadbury made an impact on Vodafone live!
Cadbury was looking to extend the reach of its popular Gorilla campaign, which had breathed new life into the Dairy Milk brand. Driving further interaction with the campaign post launch was seen as the key to capitalising on the popularity of the commercial with consumers.
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