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case study by Method Studios: Twinings Crowd Sourced Product Launch
Background
Twinings campaigns, typically inherited from England and Australia, weren’t connecting with Kiwis. In fact, they were reinforcing the perception of Twinings as a formal, unapproachable, remote, distant, and disconnected brand, with no particular history and no recognisable product range.
FMCG, New Zealand, Retail/Etail,
NZ case study by Method Studios: Smith & Smith
Target: Insurance Brokers attending national conference
Brief: Build a database of brokers, and stand out from the crowed at the conference
Take a look: www.youtube.com/nzmethod
Insurance/Finance, New Zealand,
TVNZ case study: BMW Ad Hover
In collaboration TVNZ and Draft FCB created the newest advertising opportunity for TVNZ Ondemand called Ad Hover. Ad Hover enriches the consumer experience by allowing them to navigate to more content.
msn case study: Cost-per-acquisition just the ticket for TOWER car insurance
Brief: Capture new car insurance customers online
Client: TOWER
Platforms: MSN’s Microsoft Direct Response (MSDR) performance network
Insurance/Finance, New Zealand,
Facebook NZ case study: Hyundai
Objective: Promote brand awareness and build a community on Facebook to begin a dialogue with consumers.
Solution: Engage people around a “Favorite Places in New Zealand” contest supported by Reach Blocks and Poll and Like Ads.
Automotive, New Zealand, Social Media,
Facebook NZ case study: TVNZ U
Objective: Raise awareness of the new TV channel and attract viewers, and build an online community that will engage with the network’s core program
Solution: Tightly targeted Premium Like Ads and a custom Facebook application that integrated the Facebook experience with television to inform, excite and draw the most likely viewers
Corporate/Image, New Product/Service, New Zealand, Social Media,
Facebook NZ case study: ASB
Objective: Build an online community of fans and reinforce the brand’s reputation for innovative technology and superior customer service.
Solution: Run a Facebook Ad campaign to promote the brand and launch a customer service application developed specifically for the Facebook platform.
Insurance/Finance, New Zealand, Social Media,
NZ Case Study: First Rate Drives NZ Business to #1 on Google USA
Hartford Technologies is a global specialist in on-line booking of refuse disposal services. Its online booking engine offers consumers value for money by offering the lowest available price for refuse disposal services.
First Rate was contracted by Hartford to assist with increasing website visitors and online sales in key markets, including the USA where they operate as bookadumpster.com.
NZ Case Study: First Rate Enables Pinnacle Life to Make Better Business Decisions
Pinnacle Life became the world’s first life insurance company selling fully underwritten policies online in 2007 and since then has gone from strength to strength.
For a business utilising both online and offline marketing channels, detailed analytics intelligence is vital. It is important that all marketing activities are accurately measured through to conversion, such as new customer applications. This allows an accurate assessment of marketing spend leading to maximum ROI from all marketing activities, with budget allocated to the most effective channels for continuous campaign improvement.
Pinnacle Life choose to use Google Analytics combined with First Rate’s analytics expertise to deliver this value.
Insurance/Finance, New Zealand, Search,
Facebook NZ case study: Telecom NZ
Objective: Engage with New Zealanders by promoting the company’s sponsorship of the national rugby team, the All Blacks
Solution: Use Reach Blocks to raise awareness of applications and promotions on Facebook to help fans to connect with the team and its players during the All Blacks’ tour in Europe and Asia
