resources
Case Studies
Select a Category
Automotive, Corporate/Image, FMCG, Insurance/Finance, Mobile, New Product/Service, New Zealand, Retail/Etail, Search, Social Media, Travel/Accomodation, Video
Browse Case Studies
case study by Method Studios: Twinings Crowd Sourced Product Launch
Background
Twinings campaigns, typically inherited from England and Australia, weren’t connecting with Kiwis. In fact, they were reinforcing the perception of Twinings as a formal, unapproachable, remote, distant, and disconnected brand, with no particular history and no recognisable product range.
FMCG, New Zealand, Retail/Etail
eBay Australia & New Zealand: How eBay sparked Australia’s first cyber Christmas (member only)
STRATEGIC COMMUNICATIONS CHALLENGE
Christmas Cheer for Bricks and Mortar Retailers
Christmas is undoubtedly the most important and most competitive time of year for retailers. Desperate to shower our friends and loved ones with gifts (while quietly hoping we're going to get whatever our heart so desires), we spend an astounding $28.2 Billion (Oct - Dec 20091) over the Christmas period.
Note: Available to members only
Method: EziBuy Facebook Campaign Case Study
At the start of 2011, EziBuy set an ambitious growth target – 5,000 new customers this year – while re-engaging recent customers. EziBuy are a household name in New Zealand, but aren’t well known in Australia despite 50% of revenue originating there. Also, EziBuy had identified a drop off in purchasing from customers in their 20s, with a return to purchasing later on in their 30s.
Case study: First Rate Squeezes Additional Performance From Fatso Website
Which of the following two landing pages do you think had the higher conversion rate?
The long page with lots of content and relatively busy-looking text, or the short page where the main USPs are summarised concisely above the fold?
Case study: Smart Performance Marketing Drives Rapid Customer Database Growth
Number One Shoes strives to provide their customers with “the right shoes at the best price and a huge range - and something new each week!” Fashion is their passion and their huge range caters for all desires, tastes and needs.
Since acquiring the Shubar chain in 2001, Number One Shoes has developed a format and offering unique to the local specialist New Zealand footwear market, doubling the average size of their stores to nearly 1,000m2 and extending locations nationwide to offer an average of 4,000 lines and colours.
One key aspect of any digital strategy is to focus on new customer acquisitions. The Number One Shoes VIP Club allows customers to hear about special offers, the latest trends and new season footwear. Growing this database provides Number One Shoes with an important, cost-effective sales channel.
First Rate was tasked to utilise any and all online channels to aggressively grow Number One Shoes’ VIP email database.
NZ Case Study: Method Studio’s & The Retail Institute
The Retail Institute are New Zealand’s industry training organisation for people working in retail and distribution. The Institute set standards, and develop qualifications and training material for employers and employees.
To help engage prospective retail employees and to support the Institute’s qualifications, the Institute approached Method about creating an interactive multimedia piece for the Customer Service Qualification (CSQ).
MSN Case Study: Fujitsu’s Online Weather Widget Pumps Customer Enquiries
Go beyond banners and create a more engaging format to promote Fujitsu’s heat pumps.
NZ Case study: VideoEzy looks skyward for online advertising inspiration
BRIEF: Remind target customers that DVD rental is an ideal entertainment solution when the category was most relevant – when it was raining
Case study: Facebook & Dreamworld
Objectives: Increase awareness of MTV event at Dreamworld, drive online ticket sales, and acquire new Facebook Fans
Facebook Solution: Dreamworld utilized the Facebook Poll, Event and Fan Engagement ads to promote their event. The ads were targeted at users 13-24 in Brisbane and Sydney.
Case study: How Online Ads Can Affect Offline Sales
Internet advertising is especially attractive to advertisers because the economic proposition is clear for online sales. Click-throughs are automatically recorded for each ad, and resulting sales are directly captured
Note: Available to members only
