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Facebook NZ case study: TVNZ U
Objective: Raise awareness of the new TV channel and attract viewers, and build an online community that will engage with the network’s core program
Solution: Tightly targeted Premium Like Ads and a custom Facebook application that integrated the Facebook experience with television to inform, excite and draw the most likely viewers
Corporate/Image, New Product/Service, New Zealand, Social Media
Case study: Dodge launches Caliber in NZ
How Dodge used a combination of the Nielsen Ad Intelligence, Site Census and Market Intelligence tools – a first in the NZ online market, to launch the Caliber in New Zealand. The campaign was exposed to 1.6m unique users, delivered 390,000 responses and delivered over 100,000 targeted actions on the Dodge NZ website.
Automotive, New Product/Service, New Zealand
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